“Branding enables the consumer or customer to more efficiently decide which product or service to buy.”
- Heather H. Bennett
Personal Branding is the skills, talents, personality traits and passions of an individual that are consistently communicated through all interactions with others, online and offline.
Developing a business leaders's personal brand increases the success rate for the venture. After all, the leader/founder/owner is usually the face and driving force of the business.
Start-ups, executive directors of non-profits and solo-preneurs can also benefit from creating, sharing and maintaining a strong personal brand.
Successful businesses have a founder or leader with a clear and authentic personal brand. Having a strategy that matches an authentic personal brand to the needs of a business improves a business or individual's success. A personal brand allows you to focus on the activities which will give you fulfillment through meeting a need in the world.
Working together, we will create your personal branding strategy with a calendar of specific actions to take, creating a clear, concise, unique and memorable personal brand that is strong, easy to communicate to your clients, customers and business associates consistently.
Read this blog post to learn how to create a brand strategy. https://brandmarketing.home.blog/2019/04/25/7-steps-to-create-a-brand-strategy/
Or watch my most recent webinar on Personal Branding. VIDEO
Glad you asked! My favorite part about the time I spent working for consumer products goods (CPG) companies was how my job in Brand Management meant I was able to impact all aspects of the product and work with all the wonderful people that made each part of the company work.
A short list of my favorite business and marketing acronyms with my brief uncomplicated definitions.
P&L Profit and loss statement (how to determine with the help of accounting and finance if you are making money)
R&D Research and Development (This is the place where innovation happens and the impossible becomes possible. Where customers' needs are met and their problems solved before they even realize it! New product development, product testing, methodical scientific techniques and amazing technological advances exist in R&D.)
CRM Customer Relationship Management (Anything a company uses to improve their interaction, sales and expectations with their customer or end user. A journal, a database, spreadsheet or CRM software are all options.)
SCM Supply Chain Management (The management of the flow of goods and services from raw materials and content to the hands of the end user or consumer.)
PR Public Relations (The management of the spread of information to the public or organizations. Now more broadly seen as an interconnected part of Sales and Marketing. Get all three departments (marketing, Sales, and PR) working well together for guaranteed success.)
SEO Search Engine Optimization (Making your website work through the complex analysis of how, where, why and who travels to and from your website.)
Digital Marketing Strategy is a brand focused strategy using social media, traditional media, digitally enhanced live events and powerful content creation to reach the business, sales and marketing goals of a person or company.
Social Media Marketing Plan is an organized strategy across multiple social media platforms that addresses the mission of an organization by connecting and communicating with the organization’s target markets through Target Marketing. Read my blog post called Social Media Simplified for more information. https://brandmarketing.home.blog/2020/06/24/social-media-simplified/
Target Marketing means you are putting your customer and their needs at the center of your focus and attention. You are making your customer the most important aspect of doing business, so your products/services are the best they can be. Target marketing is key in Networking as well. Watch this brief 10 minute video to learn why.
To learn how target marketing can help financial advisors or entrepreneurs, listen in to this podcast.
Read this Blog post to learn more about Target Marketing. https://brandmarketing.home.blog/2019/05/01/target-marketing-101/
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