Frequently Asked Questions: Branding, Marketing, Business

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 “Branding enables the consumer or customer to more efficiently decide which product or service to buy.” 

          - Heather H. Bennett 

 Personal Branding is the skills, talents, personality traits and passions of an individual that are consistently communicated through all interactions with others, online and offline.

Developing a business leaders's personal brand increases the success rate for the venture. After all, the leader/founder/owner is usually the face and driving force of the business.  

Start-ups, executive directors of non-profits and solo-preneurs  can also benefit from creating, sharing and maintaining a strong personal brand.  

 Successful businesses have a founder or leader with a clear and authentic personal brand.  Having a strategy that matches an authentic personal brand to the  needs of a business improves a business or individual's success.  A personal brand allows you to focus on the activities which will give you fulfillment through meeting a need in the world. 

• Connect with Consumers
• Make your products/books stand out
• Create confidence/trust in your words
• Establish you as a thought leader and industry expert
• Consistent message across all channels to create brand loyalty
• Create a brand that loyal consumers can’t wait to share with others, influence others to see/read/buy, refer to others as a trusted business partner
• Always aim to surprise and delight customers with your brand

  Working together, we will create your personal branding strategy with a calendar of specific actions to take, creating a clear, concise, unique and memorable personal brand that is strong, easy to communicate to your clients, customers and business associates consistently.    

Read this blog post to learn how to create a brand strategy.  https://brandmarketing.home.blog/2019/04/25/7-steps-to-create-a-brand-strategy/

Or watch my most recent webinar on Personal Branding.  VIDEO

  Glad you asked!  My favorite part about the time I spent working for consumer products goods (CPG) companies was how my job in Brand Management meant I was able to impact all aspects of the product and work with all the wonderful people that made each part of the company work.  

A short list of my favorite business and marketing acronyms with my brief uncomplicated definitions.  

P&L     Profit and loss statement (how to determine with the help of accounting and finance if you are making money)

R&D     Research and Development (This is the place where innovation happens and the impossible becomes possible.  Where customers' needs are met and their problems solved before they even realize it!  New product development, product testing, methodical scientific techniques and amazing technological advances exist in R&D.)

CRM       Customer Relationship Management (Anything a company uses to improve their interaction, sales and expectations with their customer or end user.  A journal, a database, spreadsheet or CRM software are all options.)

SCM       Supply Chain Management (The management of the flow of goods and services from raw materials and content to the hands of the end user or consumer.)

PR    Public Relations (The management of the spread of information to the public or organizations.  Now more broadly seen as an interconnected part of Sales and Marketing.  Get all three departments (marketing, Sales, and PR) working well together for guaranteed success.) 

SEO   Search Engine Optimization (Making your website work through the complex analysis of how, where, why and who travels to and from your website.)